For my senior final I wanted to create a fully comprehensive brand identity for a fictional hotel. Located in Greenwich Village, Manhattan, the idea behind Foxon was to create a hotel not only for visitors and tourists but also New Yorkers to adopt as a third space outside of their home or work. Foxon offers an authentic and classic New York feeling with a lively and modern touch. Foxon is the place to grab a coffee, work remotely, throw a dinner party, or dance till 2am without ever having to stay the night like a traditional hotel. 

 We focus on bringing the excitement that people flock to the city for, providing socialization between like-minded individuals, and a place to memorialize your vacation.